Manager, Interactive Marketing - US Vision Care Job

Job Title:
Manager, Interactive Marketing - US Vision Care

Req #:
5313BR

Job Description:
The senior manager of interactive marketing will develop and manage the web strategy for Bausch & Lomb US Vision Care in alignment with business objectives. He or she will use an understanding of traditional marketing channels to integrate online and offline programs for the most efficient results. He or she will be responsible for developing first-class online marketing programs, including website development, online advertising, and email marketing that will build brand awareness and loyalty, drive website traffic, and generate measurable results. This is not an IT role but a highly-strategic marketing role. However, the successful candidate will have a savvy, forward-thinking understanding of technology and emerging interactive marketing trends. Essential Functions: - Develop and maintain web presence for B&L Vision Care brands ensuring a successful customer experience in the presentation, functionality and delivery of communication. This includes branded website development, campaign/promotional microsites or landing pages, syndicated content, sponsorships of 3rd party sites, etc. - Work closely with brand managers to set marketing and communication objectives for online initiatives. - Drive targeted marketing communications to key consumer segments. - Develop and manage interactive advertising campaigns including online media planning, creative development, search engine strategy (SEO and SEM), online promotions, mobile, and social media. - Establish and maintain online CRM/email marketing programs for consumers and eye care professionals. - Own Vision Care content on corporate site, bausch.com, ensuring that it is up-to-date and is consistent in voice, presentation, and messaging with other consumer and professional communication materials. - Own the relationships with various external online agency partners to ensure the company's online activities are best-in-class. - Provide frequent progress reports regarding online marketing efforts and related performance metrics to senior management. - Collaborate with IT regarding initiatives related to e-commerce, website metrics, and enterprise systems. - Provide database oversight and management (build consumer database).

Qualifications
- 8-10 years of marketing communications experience with a minimum of 3 years of interactive marketing experience specifically. This includes website development, media planning, and agency/vendor management. Prior agency experience is helpful. - Experience in setting strategies against business objectives and delivering on them. - Bachelors Degree in marketing or communications preferred. Advanced marketing or business degree desirable. MBA a plus. - Broad awareness of industry trends for interactive and healthcare marketing. - Understanding of and experience working with interactive technologies and online tools. - Extremely strong written and verbal communication skills. - Ability to interact with senior management team, advise on business needs and propose solutions in an effective, efficient manner. - Experience managing project budgets.

Work Location NY - Rochester-1400 N Goodman Street Relocation Available Yes

Status Full-Time

Nearest Major Market: Rochester
Job Segments: Management, Manager, Marketing