Director, Customer Marketing Job

Job Title:
Director, Customer Marketing

Req #:
5348BR

Job Description:
Provides strategic leadership for customer marketing initiatives across the Vision Care and OTC organization (Lens, Lens Care and OTC) that position B&L vision Care as the category leader with our customers via a value-added approach -Creates vision, strategy and plan to drive profitable top-line growth via collaborative plans with key customers -Works closely with brand marketing and trade programs teams to develop and communicate (with customers) a compelling long-term category vision and strategy for the entire portfolio -Allocates resources across brands/customers, ensuring integration with Marketing and Sales organizations -Oversees account planning and program development for national and regional accounts including in-store/at shelf programs, pricing and rebate programs and strategy/plans for allocation of other customer focused assets (co-op, fit sets, etc) -Works with Trade Programs and research/analytic teams to develop shopper/patient insight research plans that provide the foundation for customer marketing efforts -Champions integration and support across business units and functional areas -Provides senior contact/liaison with senior management -Initiates and shares best practices both internally and with key customers -Establishes and oversees policies and procedures to ensure compliance of customer marketing efforts -Trains, develops and motivates direct reports -Oversees recruiting, on-boarding and succession planning for CM team.

Qualifications
Skill Sets -Strong strategic leadership -Ability to influence internally, externally and cross functionally -Excellent communication and interpersonal skills, with the ability to work well in a cross functional and matrixed environment -Strong people development and team motivation skills -Understanding of Brand marketing fundamentals and Sales/customer relationships -Comfortable working in complex and ambiguous situations -Strong results orientation Experience -10-15 years in marketing and/or sales roles with increasing responsibilities including leadership of direct reports -Demonstrated strategic brand and/or customer marketing experience -Demonstrated ability to lead an organization during times of change -Significant experience working directly with customers

Work Location NY - Rochester-1400 N Goodman Street Relocation Available Yes

Status Full-Time

Nearest Major Market: Rochester
Job Segments: Management, Manager, Marketing