Sr. Brand Manager, Global OTC Pharmaceutical Marketing Job

Job Title:
Sr. Brand Manager, Global OTC Pharmaceutical Marketing

Req #:
5116BR

Job Description:
PURPOSE: Lead the development of robust category level strategies for key global OTC pharmaceutical brands and therapeutic areas within Ophthalmology. Collaborates closely with the Regional teams, R&D Project Management, Regulatory and Medical to ensure successful global launches, in-market performance and life cycle management of key global brands. Develops brand plans and supports Regional implementation. RELATIONSHIPS: Reports to the Global Head of OTC Marketing within the Pharmaceuticals Business Unit. Leads the Global brands team and the extended cross-functional team. Interacts extensively with all areas of the business - particularly Regional Marketing and Sales, R&D Project Management, Regulatory, Medical and Business Development. ESSENTIAL FUNCTIONS: BRAND AND THERAPEUTIC AREA STRATEGY: Leads Global brand team and extended cross-functional team to ensure successful global launches, in-market performance and life cycle management of key prescription pharmaceutical brands. Defines robust therapeutic area strategy to strengthen the in-market and pipeline portfolio in close collaboration with the R&D, Business Development and Regional Marketing and Sales. Develops Global brand plans to maximize key pipeline and in-market brands, including global launch plans, positioning, branding, life cycle management and forecasting. Supports Regional implementation of brand plans and sharing best practices to ensure excellent in-market execution. Partners with Marketing Intelligence to generate insights on customer needs, competitive dynamics and brand positioning / performance and incorporate these into strategies / plans. Ensures excellent matrix management and develops strong relationships with key internal and external stakeholders. Participates in cross-functional projects and select business development opportunities. BUDGET: Oversees the global brand budget and ensures that resources are appropriately allocated and high quality deliverables are produced. DEVELOPMENT OF PEOPLE: Supports Regional / local brand managers and helps to build capabilities within the Global brand and cross-functional teams; develops clear brand / team KPIs. Manage the application and communication of all B&L policies and procedures.

Qualifications
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS: Bachelors Degree required. Masters degree preferred. 6 - 10 years relevant OTC Pharmaceutical marketing experience, demonstrating a steady career progression with increasing roles of responsibility. Prior experience launching a OTC Pharmaceutical product required. Prior experience in Global Marketing or in Marketing in more than one Region strongly preferred. Sales experience preferred. Strong analytical and quantitative analysis skills required. Strong influencing, cross-functional collaboration and customer service skills required. Ability to plan, organize, and deploy resources according to urgency/importance. Presentation/communications skills must be excellent. Strong Innovation and Adaptability: must be able to identify better ways of doing things and getting others excited about new approaches. OTHER: Works within B&L's established policies and procedures. Embraces B&L Values in spirit and actions. Up to 25% overnight travel.

Work Location NJ-Madison Relocation Available Yes

Status Full-Time

Nearest Major Market: New Jersey
Job Segments: Branding, Healthcare, Management, Manager, Marketing, Pharmaceutical